Phillips Sign & Lighting makes recognizable signs for numerous businesses in the Southeast Michigan area. The problem was that their digital presence wasn’t giving off that sentiment. The objective was to make the brand a real presence and emphasize trust.
We leaned into video as the primary vehicle for this project. The content ideas were made to be direct, polished, and consistent. We captured installations, their process, and the results. When a brand shows you every step of the process, you’re going to trust them. They simply work hard and never cut corners. Phillips had nothing to hide in the videos, and we utilized that strength.
Within 6 months, impressions increased by 18.42%, and shares rose 300% compared to the same period the year prior. Metrics aside, Phillips went from just existing online to standing out. Currently, we handle day-to-day tasks for them like social media, SEO, website management, and anything else they bring our way.
