JAG Podcast Productions
A full rebrand and website overhaul that positioned a radio-rooted podcast studio as a partner for national brands.
JAG is a Michigan-based podcast production company. Built on a long career in radio, they were now trying to move forward. To succeed, we had to move JAG beyond independent creators and into internal communications work with national brands. The issue was that the brand felt rooted in the past.
For the most part, the branding was completely redone. The identity was made to appear sharper, more current, and built for the future. The website, especially the homepage, was treated as the front door to a higher tier of client. While there are plenty of moving elements on the site, they are orchestrated in a way that makes it easy for a new visitor to understand. The messaging was tightened to speak less like a service provider and more like someone who knows it all, because JAG does and can handle the needs of an enterprise.
From there, we got into performance. SEO and Pay-Per-Click were strategized to attract the right kind of attention. Every piece of it worked in conjunction to gain credibility. JAG now feels modern, qualified, and positioned for the big leagues.
FROM DATED TO ENTERPRISE-READY
Whether you need a rebrand, a new website, or content that positions you for bigger clients, we can help you get there.
