Howard’s Fine Jewelry is a long-running shop in Sterling Heights, Michigan. They were competing against online companies for holiday-season gift sales. As a local business, the challenge was competing against brands with large scale, speed, and what feels like bottomless advertising budgets. In the convenience market, how do you get someone to choose you?
We approached the problem with restraint and precision. Paid media across Meta and Google leaned into elegance. Clean statics and videos were opted for over busy, “salesy” messaging. Everything felt considered instead of commoditized. Rather than outspending the competition, we outclassed them.
Email carried the second part of our strategy. Timely deliveries reinforced the campaign by keeping the brand top of mind during the season. It created continuity amongst the traditional sales funnel, making each point work together instead of being isolated.
Through this deliberate approach, Howard’s held its ground. Competitors may have pushed more, but Howard’s had taste, trust, and timing in their ads, keeping them in conversation while purchase decisions were being made.
