Ellipse is a company building a new AI product designed to assist leasing agents and property owners. While the concept is strong, most AI products are going to be faced with scrutiny for good reason. When looking at the AI space, it’s easy to understand why someone would dismiss a tool like this and ask what makes it different and actually worth using. Essentially, it automates busy work like maintenance tickets, rent payments, and more tedious tasks. But if the product feels too good to be true, people will understandably have a hard time trusting it.
When strategizing our solution, that thought was top of mind. Using their existing logo, we designed a website that felt high-tech without becoming cold or overwhelming. We avoided Silicon Valley-esque tech language and focused on simplifying what it does, who it’s for, and why it matters. Every decision was made to remove doubt before it had a chance to form.
We put together an anchor video to show what the application of the product looks like. It showed how it fits into real workflows and explained the great value potential customers would receive. When you put all of these elements together, you understand what the product is, and because of that, people are comfortable taking the next step to use it.
