Showing Trust
Helping a coaching brand make a statement.
Bridged Benefit Solutions is an employee benefits agency that simplifies the complex planning of offering insurance to employees at small to mid-size businesses. The service was fantastic, but the brand wasn’t up to par. An outdated logo and a stiff website created issues with more sophisticated, enterprise-level prospects.
Visually, we rebuilt the identity to be more pleasant. The new logo takes cues from a sunrise to symbolize new beginnings, while still nodding to the original design. It’s cleaner and more versatile for every asset it needs to appear in.
As for the website, we rethought it entirely. Everything was streamlined to clarify what the business does and make it appear credible, like it is IRL. With those items in place, Bridged Benefit Solutions now looks pristine. They’ve now got a foundation to support the growth they were already moving toward.
LOOK AS CREDIBLE AS YOU ARE
