Wasik Funeral Home needed a reliable local presence across three Metro Detroit communities and a modern system to keep positive reviews flowing. Marketing Qubed built a multi-pronged strategy across Google Ads, local print, and automated review generation — delivering a 76:1 return on ad spend and growing Wasik from a stagnant trickle of reviews to over 40 positive reviews annually.
The challenge
When it comes to funeral services, consumer behavior data reveals that 80% of individuals only contact a single funeral home when they are in immediate need of services. For Wasik Funeral Home, establishing a local presence across three distinct geographical markets was important. Wasik Funeral Home also lacked a modernized system to capture digital reviews, which left them vulnerable to shifting local search algorithms and AI discovery engines that look for digital volume and consistency.
80% of people only contact a single funeral home when in immediate need, making visibility at the exact moment of search critical to winning a family’s trust.
Wasik needed a reliable, consistent local presence across three distinct geographical markets rather than relying on legacy reputation alone.
Wasik lacked a modernized system to capture digital reviews, leaving them vulnerable to shifting local search algorithms and AI discovery engines that reward digital volume and consistency.
The Goal
Wasik Funeral Home partnered with Marketing Qubed to build a reliable presence across all three operating locations. Concurrently, the client aimed to systematically accelerate their positive digital review volume to solidify their organic prominence on modern search engines.
Build a reliable, consistent local presence across all three Wasik Funeral Home locations.
Systematically accelerate positive digital review volume to solidify organic prominence on modern search engines.
Our Approach
Identified that 80% of funeral consumers only contact a single provider, making immediate local search visibility across all three Wasik locations critical.
Designed a multi-pronged local strategy combining Google Ads to capture active searchers with targeted print placements in local church and community publications to secure legacy community trust.
Launched Google Ads campaigns tuned to show Wasik when people were actively searching, backed by print advertising placed directly in the community publications families already trusted.
Deployed an automated review generation system that systematically prompted families for feedback — driving a 76:1 return on ad spend and growth from stagnant to over 40 positive reviews annually.
What we work on
Local Google Ads Management
Targeted Print Media Design & Placement
Automated Review Generation & Reputation Management
Let the Numbers talk
Return on Ad Spend (ROAS)
Positive Reviews Annually (Up From Just a Few)
Free Marketing analysis
Start by getting a free marketing analysis. We’ll take a look at what you’re dealing with and map out a plan.
