Phillips Sign & Lighting needed to turn their complex physical craftsmanship into content that actually captured B2B attention online. Marketing Qubed built a video-first content strategy — filming real projects on-site — driving a 300% increase in social shares and an 18.42% surge in brand impressions.
The challenge
Phillips Sign & Lighting, a commercial signage and industrial lighting provider, struggled to build authentic brand engagement, visibility, and consumer trust on their corporate social media channels. Because their business delivers complex physical transformations, standard static imagery and text posts failed to properly demonstrate the scale, technical precision, and absolute quality of their craftsmanship to prospective B2B clients.
Phillips struggled to build authentic brand engagement, visibility, and consumer trust on their corporate social media channels.
As a business built on complex physical transformations, standard static imagery and text posts failed to demonstrate the true scale and technical precision of their projects.
Prospective B2B clients had no way to see the absolute quality of Phillips’ craftsmanship before reaching out.
The Goal
The primary objective for Phillips Sign & Lighting was to completely revitalize their social media presence, significantly expand their organic brand reach, and drive deep market engagement to spark commercial inbound inquiries within their service territory.
Completely revitalize social media presence and spark commercial inbound inquiries within their service territory.
Significantly expand organic brand reach and drive deep market engagement.
Our Approach
Recognized that Phillips’ physical work was inherently visual and dramatic, making it the perfect candidate for a video-first content strategy.
Planned on-site production at active commercial project locations to capture high-definition video transformations, technical installations, and behind-the-scenes engineering accuracy.
Edited and deployed this high-impact video content across Phillips’ active corporate social channels to command user attention.
Supported the organic push with comprehensive SEO performance reporting, tracking the long-term growth of Phillips’ digital presence — driving a 300% increase in social shares and an 18.42% surge in brand impressions.
What we work on
On-Site Social Media Video Production
B2B Content Strategy & Organic Distribution
SEO Performance Analysis & Reporting
Let the Numbers talk
Increase in Social Media Shares
Surge in Brand Impressions (6-Month YoY)
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