M&M Dock and Door needed to carve out its own distinct digital identity, separate from its residential sister company, to capture high-value commercial contracts. Marketing Qubed built a dedicated commercial website and B2B SEO and Google Ads strategy — driving a 142% increase in commercial leads and a 70% boost in organic traffic in just three months.
The challenge
M&M Dock and Door was launched as a highly specialized commercial spin-off of an already established residential sister garage door company. While the residential brand enjoyed strong local traction, the commercial division struggled significantly to build an independent online footprint. Because the business lines were tangled in the eyes of search engines, B2B clients looking for industrial overhead door installations and rapid-response warehouse dock repairs were unable to find the new commercial division online. M&M Dock and Door needed to carve out its own distinct digital identity, separate from its residential counterpart, to capture high-value corporate and industrial contracts.
The commercial division’s business lines were tangled with its residential sister company in the eyes of search engines, making it hard to build an independent online footprint.
B2B clients looking for industrial overhead door installations and rapid-response warehouse dock repairs were unable to find the new commercial division online.
M&M Dock and Door needed to carve out its own distinct digital identity to capture high-value corporate and industrial contracts.
The Goal
The primary objective for M&M Dock and Door was to establish an independent, commercial-focused lead generation funnel. The company aimed to drive web engagement, capture high-intent commercial clicks, and dramatically increase conversion rates for overhead door installations and emergency repairs over a rapid three-month timeline. Additionally, as an expanding company, they needed to scale their online visibility to attract new industry talent and technicians.
Establish an independent, commercial-focused lead generation funnel, separate from the residential brand, within a rapid three-month timeline.
Drive web engagement, capture high-intent commercial clicks, and dramatically increase conversion rates for installations and emergency repairs.
Our Approach
Recognized that M&M Dock and Door needed a dedicated, high-performance commercial website built to speak exclusively to warehouse managers, general contractors, and facility operators.
Planned a lean, high-impact B2B strategy combining advanced SEO with hyper-targeted Google Ads, isolating search queries to capture immediate commercial intent rather than casting a wide net.
Centered paid ads and organic optimizations entirely around high-value commercial repair and installation terms to intercept business decision-makers at the exact moment they needed facility services.
Tracked commercial lead conversions and organic search performance, driving a 142% increase in commercial leads and a 70% boost in organic traffic over a three-month period.
What we work on
Commercial Web Design and Development
Google Ads Management
Commercial B2B Search Engine Optimization (SEO)
Let the Numbers talk
Increase in Commercial Leads (3-Month Quarter-Over-Quarter)
Boost in Organic Traffic
Free Marketing analysis
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