Marketing for Medical in Royal Oak, MI

Medical

Marketing Qubed helped this newly opened orthodontic practice generate hundreds of patient leads and build local brand recognition through a data-driven PPC strategy.

Industry

Orthodontics, Medical

Goal

Generate patient calls and build local brand recognition for a new practice

Services

Google Ads, Retargeting, HIPAA-Compliant Tracking

Main Conversion

Patient calls

The challenge

Where the client needed help

An orthodontist recently opened their own practice and needed to quickly get new patients and create brand recognition with their ideal audience, locally.

Additionally, the market they opened their location in was very competitive, and they needed to stand out from the competition with a limited budget.

Visibility gaps

As a brand-new practice, there was no existing patient base or local search presence to build from, everything had to be built from the ground up.

Conversion friction

Website visitors and callers needed a clear, immediate path to booking a first appointment, since a new practice can’t rely on repeat patients yet.

Tracking needs

Without HIPAA-compliant lead tracking in place, it was difficult to see which efforts were actually generating patient calls.

The Goal

From interest to action

The client’s goals included generating calls from potential patients, improving local brand recognition with their ideal audience, and decreasing the cost per lead.

With a limited budget for a newly opened practice, every dollar needed to work as hard as possible.

Business Goals

Generate calls from potential patients and build brand recognition in a highly competitive local market.

Measurement Goals

Decrease the cost per lead while maintaining full HIPAA-compliant conversion tracking.

Our Strategy

How We Got There

Discover

We met with the practice to understand its goals, its budget, and where the biggest opportunities for a new practice were.

Plan

Given a limited budget, we honed in on the top-converting platforms and developed a data-driven strategy to generate the best ROAS.

Execute

We combined experience and creativity with data to build a strategy that stood out from the competition locally and converted visitors into patient calls.

Measure

We tracked results continuously through advanced PPC strategies, consistent optimizations, HIPAA-compliant conversion tracking, and A/B testing.

What we work on

Platforms & Services

We combined the following platforms and services into one focused strategy built for a newly opened practice.

Marketing strategy development tailored to a new practice’s goals and budget.

Google Ads targeting patients actively searching for orthodontic care in the area.

Retargeting to bring back visitors who didn’t convert on the first visit.

HIPAA-compliant conversion tracking and optimization.

Consistent A/B testing to keep cost per lead moving down.

Ongoing reporting so the practice always knew where new patients were coming from.

Marketing for your industries

The Results

Given a limited budget for the newly opened practice, this focused, data-driven PPC strategy saw significant improvements almost immediately.

Performance story

Cost-per-lead dropped to $22.72, 55% below industry average, thanks to consistent optimization and A/B testing.

reporting story

Clear, HIPAA-compliant reporting let the practice see exactly how many patient leads each channel was generating.

The Medical Case Study Results

Real Numbers, Real Results

Lower Cost Per Lead

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Cost-per-lead dropped to $22.72, 55% under industry average.

Orthodontic Leads Generated

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Over 500 orthodontic leads generated in three months.

Potential Customers Reached

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Over 25,200 potential customers reached who were in market for orthodontic services.

Metric Four

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Deliverables

What We Delivered

Reporting dashboards

Custom, HIPAA-compliant conversion tracking and reporting dashboards to monitor cost per lead in real time.

landing page

Dedicated landing pages built to convert visitors into booked patient calls.

campaign creative

Creative and messaging built to stand out in a highly competitive local market.

SEO / Content updates

Ongoing optimization to keep the practice visible for local orthodontic searches.

Key Takeaways

Why it worked

A few things made the difference for a brand-new practice with a limited budget.

Trust/Clarity

A focused message built local trust quickly, even without an existing patient base to draw from.

Execution

Honing in on the top-converting platforms made every dollar of a limited budget count.

Meaningful measurement

HIPAA-compliant conversion tracking meant every dollar of ad spend could be tied back to an actual patient lead.

FAQ's

Questions this page can answer

What type of healthcare practices do you work with for digital marketing?

We work with dental practices, orthodontists, and other healthcare providers across Metro Detroit and Oakland County, whether you’re newly opened or established and ready to grow.

Which digital marketing platforms are best for a newly opened practice?

Google Ads paired with retargeting tends to perform best for a new practice, since most patients start their search on Google before choosing a provider.

What is a digital marketing strategy for orthodontic practices in the Detroit area?

A locally targeted Google Ads campaign, backed by HIPAA-compliant conversion tracking, helps a new practice compete for patient calls without wasting a limited budget outside its service area.

How do you navigate the regulations and compliance requirements specific to healthcare marketing, such as HIPAA?

We build every campaign with HIPAA-compliant conversion tracking and reporting from day one, so a practice can measure results without putting patient privacy at risk.

Free Marketing analysis

Want your business to be the next success story?

This is what a focused, data-driven PPC strategy did for one newly opened orthodontic practice. Get a free marketing analysis to see what’s possible for yours.